There is an adage that “when you don’t know what to do, just reorganize“.
New colors, logos, name changes do not add much real value per se, and could be a distraction from more fundamental unresolved problems.
I hope my worries are unfounded and that there is a sound and actionable strategy at hand to deal with the enormous challenges at play. Someone show us, please.
There have been some strategy blunders in the past, some may remember the lingering “Fairchild syndrome” so one may not be out-of-line in seeking to understand if current strategy will deliver.
And indeed SLB was always the shorthand for Schlumberger and its NYSE stock symbol.